Although today we live surrounded by an advertising ecosystem dominated by the Internet and different media, outdoor advertising is going through a very special moment. Advertising trends are cyclical and nowadays printing services and signs solutions are once again another option to take into account.

One of the latest reports, related to advertising trends, reveals that big brands are once again investing in outdoor advertising campaigns. If you are one of those who have not yet decided on an effective alternative for advertising your business, we are going to explain some of the advantages it brings with it.

One of the main reasons to invest in outdoor advertising is because it gives great publicity to a certain brand, product, or service, allowing it to be seen in many strategic points of the cities. Given the nature of outdoor advertising, it is easier to reach the objectives established in any marketing strategy.

With a well-prepared message distributed on public roads, the possibility of the campaign reaching the target audience in a more effective way is increased. In addition, outdoor advertising allows the implementation of more creative ideas that get everyone’s attention. On the other hand, it should also be noted that it can produce a greater impact, being able to address a large number of segments that are difficult to address in other media. It should not be forgotten that it helps to position since it allows 24/7 brand presence.

What can be done to make this strategy more effective?

The most important thing is to create a campaign that is completely original, that is out of the ordinary and that manages to attract people’s attention as soon as they look at one of the posters that have been pasted. But other aspects must also be taken into account, such as the location where the campaign is to be carried out. To be effective, they must be carried out in places with a large number of people, especially in central areas or shopping centers, for example. These are all details to keep in mind when implementing an ad strategy such as channel letters, with which you can achieve great success if done correctly.

The design and message of the campaign must be something that must be taken care of to the maximum. It must have an impact, be direct, and contain the exact information so that the target audience is interested in what is being offered.

The effectiveness of billboards in a campaign

Outdoor advertising is very effective and is an excellent way to get a message across to people, whether it is a promotion of a certain product, the announcement of a concert, a sporting event, or any other kind of message.

Many studies have been made about the effectiveness of this way of reaching the target audience. One of them was done some time ago by the well-known U.S. agency Ogilvy Action. This study reveals that classic billboards are much more effective than many other advertising platforms. Posters placed at strategic points are a good marketing tool. They can significantly improve impulse buying, one of the pillars of today’s commerce and one that can raise large amounts of money.

It is estimated that around 29% of people make these purchases thanks to signage, which has positioned this veteran format as one of the most important resources for the marketing world. Although today, at a time when digital is so fashionable and widely used, there are other platforms that are very effective in getting a message to users, even more than those we see on the Internet or in other media such as television, radio, or magazines. A company dedicated to digital printing and signage services can be very effective in the marketing world.